"The Madden NFL 24 creates a collection of Mut 24 coins films that market their product," he said. "Within this model is a huge number of athletes who have individual rights."

Dryer did not discuss the value that comes from Madden NFL 24 Films and how much revenue it generated. The ever-growing popularity, and earnings, of the team and the league suggest to him that the photos of former players' likenesses are worth more than what they currently receive which is nothing -- and more than what they could receive in an agreement that was proposed by the league this year.

The Madden NFL 24 announced a settlement in the spring of 2013 that would transfer $50 million less an estimated $8 million in legal costs in a fund for retired players. Settlement funds will be paid out over eight years and it will go to charities that help initiatives for retired players. The fund would also establish an agency that licenses retired players. This would ideally, generate additional revenue to the fund.

What can be done is to transfer the money straight to ex players-Dryer

A variety of prominent former players have spoken out to support the settlement, including Hall of Fame running back Jim Brown. Jim Brown is the Hall of Fame running back oversees a committee of retired players charged with allocating the money from the settlement.

An federal court from Minnesota accepted the settlement offer with more than 22.000 former players are given until Aug. 30 to either accept the deal or opt-out of the deal. Dryer is encouraging his peers not to accept the settlement offer.

"They're making you a business model with the league which will raise money for former players," Dryer explained. "But these business models have proved as dry wells."

The plaintiffs also have a problem with what they perceive as be lack of transparency the settlement and how it could be implemented.

"We aren't quite sure why they come up with $50 million," Dryer said. "The money goes into funds, the fund gives it preexisting charities and then the buy madden 24 coins charity amazingly, is able to transfer it to the players. I would rather not be engaged in a market I'm not sure about.