“We are excited to become the Official Cap of EA's Madden NFL Championship Series and have our product worn by some of the best competitors in the world,” said New Era Cap digital media specialist Austin LaBoda Madden 23 Coins. “This competitive gaming initiative draws a hyper-engaged group of fans and provides us with a new way to showcase our authenticity as the official sideline cap of the NFL.”

“Similar to how Bose provides its noise cancellation technology to NFL coaches on the sidelines for improved game communication, we are bringing our expertise to esports with our QuietComfort 35 II headphones to help with player focus and competition,” said Kyle Graham of Bose global brand partnerships.“Given our NFL sponsorship, this is a natural integration of our product and brand.”

Madden, the NFL simulation game from EA Sports, has one of the longest-running esports traditions of any game. Local tournaments and national events have been held for the game for over two decades. This year's series saw an exponential rise in live event qualification. The showcase of the series is the Madden NFL 23 Club Championship, which will have a $700.000 prize pool—the biggest ever for an individual Madden tournament.

“For Snickers, this is a natural and authentic extension of our NFL sponsorship as Madden competitive gaming broadcasts are nearly identical to the traditional sports experience,” said Snickers senior associate brand manager Jess Donato Buy Madden nfl 23 Coins. “Fan engagement is a top priority for our brand, and this partnership gives us a direct way to reach a passionate and engaged audience that is unparalleled in the space.”