A part of your video game return to Madden is celebrating Nike's legendary Bo Knows campaign. Let us go back to
Madden 22 coins the beginning. How did Bo Knows present the idea to Bo Knows to you?
We met Bo Knows accidentally. Directors, writers, and sketchers from all over the world were sitting in a circle, looking over storyboards to shoot our next project. We wanted to cut it down because it was slightly too long. Everyone was offering their opinion on this and this. I was like, "Why don't we do this? ... Why shouldn't we take this idea and move it over here, place this there, then combine it, and take out five or six minutes?' Then they glanced at me and said 'Wow. That'll probably work. A person across the table looked at me and said "Bo Knows!' Then it stuck. No one sat down and washed their heads or stayed up all night with that phrase. It was just a matter of sitting around the table discussing shoots.
Before you were able to get a shoe that was a trademark that was you had the Nike Air Bo Turf, back in 1990, your name was on by wearing the Nike Air Trainer 3, that became known as your shoe. What memories do you have with regard to the Air Trainer 3?
I'll explain it in the following way. In 1969 my time in the very first grade in rural Alabama during winter, it was in temperatures in the 30s. And I had to attend school barefoot. No shoes. I'm not telling this story for sentimental reasons or to tell a sad story. However, I can recall my brother being a block away from the home. The front door is open. My sister was standing just a blocks away from me,. my other sister was waiting at the bus stop. When my sister at the bus stop spotted the bus top the hill a couple of block away she'd yell to my other sister, who would shout to my brother, and then my brother would yell at me. After that, I'd run out the door , barefoot. By the time my brother got to my first sister I'd have spotted him before he even got there. By the time we got to the bus stop, I'm 15, 20 yards ahead of my sister and brother. From going to school barefoot during the winter of '69 to growing old and sporting the same sneaker as me ... I'm fortunate.
After 30 or so decades, people still boast about that shoe and have a collection of the shoes. Just a few weeks ago one of my best friends of mine, Anthony Anderson, the comedian, texted me, 'Hey, Bo! I'm putting on a show about all my sneakers. I'm unable find them. I need a pair or your footwear! It just so happened I had a pair on my desk. I thought, 'Hey, I've found one here. I'll just mail these to you. It's the moments like those when I just sit in my chair and think, 'Wow!.'
It was during the NFL season, New York Giants running back and Nike athlete Saquon Barkley received his very own variant of the Air Trainer 3. What did it feel like to observe him pay homage you through the sneaker?
I blessed him with those shoes. It was like telling him"Grasshopper! It's your moment to carry this torch. You have to carry it well. I'm confident that Saquon will do an excellent job at it. Saquon is a nice kid. He reminds me a much of me. Runs with power and has his head on straight. That's what impresses me the most. It's not the stats. I like the way he conducts himself.
Always will be one Bo Jackson. But when you consider all the NFL running backs who've followed you, which bring
cheap Madden nfl 22 coins you back to your own?
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