Blog Information

• Posted By : wang yue
• Posted On : Jan 07, 2023
• Views : 81
• Category : Other Blogs
• Description : And so the things that we think about in terms of "What IP we should use and what should we consider over it?" The team holds a lot of decision-making powers on this. Also, we need to really think about what games and what IPs the teams are most interested in. What IP could be suitable for various types of games.

Overview

• You know, there were some questions that I had when Mike told me, "Hey, you should think about taking the job." There was a handful of WOW WOTLK Classic Gold questions I had for him as well as a few questions I had for Bobby Kotick, the CEO of Activisionand the other staff members in Activision Blizzard. The topic you're addressing is something that it's really essential to understand what it means to be a Blizzard and from an engineer's perspective, and, frankly, a community and a fan's viewpoint.
  
  Here's what I'm about to say. We're in this room and are getting ready for an event called the World of Warcraft League Finals that was made in conjunction with a number of the folks at Activision Blizzard, and the desires they have are identical to the desire that we do, which is to have our games viewed and enjoyed by millions of players all over the world.
  
  I believe we all have different methods of thinking about how we can achieve that goal, but our goals are very similar and very aligned with them.
  
  The issue from a fan perspective is, if there's any time that it does look like an World of Warcraft League can't hold the interest it deserves, does Activision suddenly change its mind to "Well now, you've got to bring us the next thing in the near future," and that's where the clash of the ideologies might occur, when it's like,"Well we're operating in such a way that you will not be able to play yet another World of Warcraft for another 10 years." Are you in a position in which you decide the direction of your games, but won't get told how to develop the games or even be required to produce them in an alternative way to meet demand.
  
  Yeah, yeah, absolutely. I think that's the way that Blizzard has been working with this kind of bottom-up perspective on what the games that we want to create and bring forward are and that's most important. It's so ingrained and part of the DNA of Blizzard I'm not sure what other way Blizzard succeeds in any other way.
  
  I'm sure you're thinking the fact that a developer was appointed the head of the company after Mike was fired, and the fact that we elevated Ray Gresko to be the chief development officer really speaks about the things that Blizzard believes in, but is also an indication to us that Activision Blizzard understands what's important to Blizzard.
  
  I am a huge fan of World of Warcraft and have been obsessed with it in a like I've never been for any other Blizzard game. And I'm sure that's the case for other players. Making new IP definitely works for your company, but you have the classic games that players need more of, such as StarCraft as well as World of Warcraft . What is your opinion on creating new versus leaning on the past? Do you intend to explore the old stuff like you did with a wild classic or is there still something to explore in StarCraft and as well as the future?
  
  You know, I think it's a blessing to have now four giant IPs, which include World of Warcraft , StarCraft, World of Warcraft , and finally World of Warcraft . Then there's Heroes that is kind of buy WOTLK Gold a subset amalgamation of all of the types of borrowings and borrowings from the various pieces of the IPs.