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Twitch chat features on Twitch broadcasts are one illustration of this
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Posted On :
Aug 30, 2021
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Overview
- For Donohue this highlights what he refers to NBA 2K22 MT as the "transformation that's going on of how young people consume information and how diverse it's changing." For brands , this means that esports can be "a great way to allow partners, as an example to speak to young audiences that might not be available on traditional channels."The NBA is learning too about this new audience and what they'd like to observe. Donohue says that esports are distinct from traditional sports in that they have the voice and power of fans.
Twitch chat features on Twitch broadcasts are one illustration of this. "The Twitch chat function is always on and we track it to ensure that we keep our fans engaged however, it is also the opportunity to gather immediate feedback and to make changes to our broadcasts... We're talking about "hey you're getting the feedback of the fans." the camera angle as well as the behind the scenes content" which , according to Donohue, is "almost becoming a standard for the younger customer, it is that you're actually listening."
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The major advantages is the fact that it can be played from any place. This will be reflected in the draft process that was recently announced, but also tapping into international markets. Although the NBA has made a lot of efforts to build its brand internationally, it has only been able to play individual games in countries like Paris, London, and China. The long-awaited dreams of international divisions is simply the beginning of Buy NBA 2K22 MT Coins a plan.